These aren't your father's gummy bears. They're not sitting on a gas station shelf next to stale licorice and questionable beef jerky. The days of cramping your jaw trying to chew a Haribo over. These are engineered bears. Athletic bears. Built for sport. Long days and weeks of training. Bears who know what the inside of a pain cave looks like. It's time for a new generation of gummy bears to be ushered in. We made these soft enough to chew while running, biking, gasping for air, or soul-searching at mile 20. The type of bear you want next to you at the start line of your A race. A companion that will fuel you to the gates of H E double hockey sticks and back. That's why each bear is packed with more electrolytes per bite than any other energy chew on the market. We triple-dog-checked. Songs will be written about the sodium:potassium:magnesium ratio in these bears. Don't miss out on history. The game has changed forever. Introducing the world's first performance driven gummy bear.