It's not every day you're 10 miles into a long run and say "let's start a company that sells gummy bears!"

But that's exactly how IntraChew started.

It only took us over a decade to finally put our foot down and say "we are DONE with gels". No more would my Saturday long run feature multiple gross-tasting gels filled with ingredients I can't even pronounce.

Plus they killed our stomachs. Too many times I've returned from a run with one sock after a stop in the woods.

At first we turned to the snack cabinet, using anything we could for fuel. Brand name gummy bears and other gummy-form snacks were to main go-to, but we quickly realized they all contained gelatin.

We found that gelatin is a real jaw workout to chew, along with being a legitimate safety hazard while running. Plus if you stored them in a running belt, they were bound to melt.

So when we set out to make our own, we knew a gelatin based gummy would not work for us.

In our research, we found Pectin was a gelatin replacement that is quite literally better all around. It's easier to chew, derived from organic plants, won't melt under heat, and is very easy on the stomach.

*We also found that gelatin is derived from pig bones - sorry you had to read that